No expectation of a return.

"The one who plants trees, knowing that he will never sit in their shade, has at least started to understand the meaning of life." - Rabindranath Tagore.

One of the guiding principles I wanted to infuse into our brand from the start was this... Give, with no expectation of a return.

Help anglers with anything they need, without worrying about whether it will result in an exchange of money.

Good things happen to people, and businesses, that do for others.

Next time you're on the water and see an angler struggling, lend them a hand, or a bit of intel.

Donate some gear to PHWFF, or some money to the Bonefish and Tarpon Trust.

Or, go plant a tree that you'll never sit in the shade of, knowing that 50 years from now, someone else will.

It's a pretty good feeling.

JM